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Claim This Website at deanstreetcreative.comFractional Chief Product Officer
Two decades turning complex healthcare challenges into products that serve real people at every point of the continuum, including consumers, patients, providers, and payers.
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About Kristina
I'm a product leader, consultant, mentor, and coach. I love the art of product management and the science of artificial intelligence, especially when they're guided by the discipline of data analytics. Nothing sets my geeky heart aflutter more than an actionable insight. You have product problems and want sustainable solutions? I can help.
Entrepreneurship is in my blood. I grew up inside a family business where I learned to get my hands dirty, operate with integrity, and keep working until I'm proud. From a childhood enterprise selling birdhouses to commercializing novel healthcare technologies that change the standard of care, translating big ideas into real-world solutions has always been my jam.
Most recently, I co-founded Iron Health, a VC-backed women's health company incubated at Redesign Health. As Chief Product Officer, I helped lead the company from concept through acquisition while advancing our mission to transform healthcare access and outcomes for women.
Prior to co-founding Iron Health, I served as Senior Director & Venture Leader at Philips, where I managed an internal startup that built and serviced a payer channel within the Personal Health business. Before joining Philips, I held product leadership roles at St. Jude Medical (now Abbott) and Physio-Control, acquired by Stryker during my tenure.
With domain expertise in digital health, women's health, and cardiology, I have two decades of experience bringing new products and services to market. I hold a M.S. and B.S. in Biomedical Engineering from Texas A&M University with postgraduate certifications in product management, behavior design, and artificial intelligence in healthcare.
Let's Talk ✦What I Do
Every engagement is built around your specific needs. I work with health technology companies at every stage of growth.
Executive product leadership that scales with your business. Strategic direction and product vision for health technology companies, without the overhead of a full-time hire.
Personalized mentorship for high-potential product leaders and professionals transitioning into product. We work through the real challenges, not hypotheticals.
Early-stage guidance on product strategy, roadmap development, and stakeholder management. For founders who want a thought partner who's actually built something.
Project-based support spanning product development, technology evaluation, commercialization, and lifecycle planning, scoped to your specific needs.
Structured problem-solving that brings clarity to the hard questions, including value proposition, competitive positioning, journey mapping, and go-to-market planning.
Product narratives that clearly connect your business objectives, product strategy, and intended use of funds. Investors notice the difference.
Testimonials
The people I've worked with, including Fortune 500 product leaders, startup founders, and emerging practitioners, have trusted me with their most complex challenges. Here's what they say about the experience.
She always puts the customer first and anchors her decisions in data and analysis. She is relentless in her pursuit of the right solution for the customer, while balancing the needs of the business.
Marketing Leader · Fortune 500 Company
She demonstrated superb problem solving skills, analytical rigor, and a good sense of persuasive storytelling that is so important to aligning strategic product decisions.
Product VP · Fortune 500 Company
She is very good at setting a vision and strategy and working towards it. She was able to instill this type of thinking and approach in me.
Product Manager · Midsize Company
One of the most valuable things she taught me is how to listen and ask questions of customers, peers, and stakeholders, and to truly consider where they're coming from.
Head of Engineering · Startup Company
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I'd love to hear what you're working on. Reach out and let's start the conversation.